marketing analytics
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Solved: First-click attribution: Why it isn’t as popular as last-click?
Learn why stateless architecture favors last-click attribution and loses the first touchpoint. A DevOps lead explains the problem and offers 3 fixes. Continue reading
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Solved: The best click tracker?
Stop over-engineering your link tracking. A senior engineer breaks down simple, reliable, and scalable click tracker options, from self-hosted to serv Continue reading
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Solved: DemandGen killed our YouTube ROI. Anyone else?
Bot traffic from services like DemandGen wrecking your YouTube ROI? Get an engineer’s guide to identifying and fixing the problem with NGINX or WAF ru Continue reading
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Solved: I tracked which marketing channels actually make money vs just send traffic. The results surprised me.
Stop optimizing for vanity metrics. We built a backend attribution pipeline to track which marketing channels drive revenue vs. just AWS costs. Continue reading
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Solved: Brand vs Non-Brand Performance in Google Ads How Do You Evaluate It?
Learn to evaluate brand vs non-brand performance in Google Ads. Stop letting branded search cannibalize ROI and fix your ROAS to drive actual growth. Continue reading
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Solved: Is CallRail’s Tracking Intelligence actually working for anyone?
Does CallRail Tracking Intelligence actually work? Discover why its AI requires manual tuning and how to fix the data issues sabotaging your ROI. Continue reading
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Solved: Best marketing mix modeling tools for automotive brands
Find the best MMM tools for automotive brands. This guide explains why data infrastructure is key and how to build a system for accurate marketing ins Continue reading
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Solved: Alternatives to Supermetrics
Drowning in Supermetrics’ costs and limits? Discover battle-tested alternatives for pulling marketing data, from DIY scripts to scalable data pipeline Continue reading
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Solved: Client wants MORE ROAS… currently at 1,749% (17.49x). Am I crazy?
An absurdly high ROAS is a symptom of a broken data pipeline. Learn why your metrics are lying and get real-world fixes for duplicate conversion event Continue reading